Ninja Creami Binge Unit

In collaboration with Hulu, we leveraged their Binge Unit to create the first fully customized binge experience. We re-edited CREAMi marketing videos with new voiceover tailored to our “Prep, Mix, Scoop & Enjoy” story. The campaign included two custom binge videos and three binge slates aligned to each stage, sequenced across three episodes for a cohesive viewer journey. CTV Scans increased and exceeded benchmarks by 375% and Ninja sold out of the unit for weeks once the campaign went live.