Acuvue

Led creative direction and execution of static, video, and social assets for Acuvue, including an updated homepage to ensure campaign consistency. Led the grueling initiative of sifting through influencer video footage to highlight key product benefits, while adhering to strict brand guidelines and maintaining strong client communication. Delivered Acuvue’s most efficient campaign to date, reaching 20M people, driving 10.8K site visits, and generating 316K new signups.